Three Points

Sum Lih Kang, business development director at Pelangi Publishing Group gives three points
on how the company is improving their content and delivery.

As an educational publisher with 36 years experience, Pelangi has always believed in educating future generations in the best possible way. Today, we are still doing our best to achieve that goal. As we have done over the years, our most exciting development today is still to continuously improve on our content and content delivery method.

1

First, our publishing teams continue to research and meet with top educators, in creating the best teaching methodology or pedagogy, ensuring we provide the best education materials to our children. Pelangi continues to work with partners across the globe in introducing the best pedagogies to our region.

2

Second, effective content delivery also plays a key role in ensuring our children receive the best education possible. While book formats and book print quality are key factors of effective content delivery, digital publishing is also our next focus to improve our content delivery method. We currently add digital elements such as video, audio, QR codes and augmented reality into our products. We believe our new digital products would continue to improve our content delivery.

3

Another exciting development for us would be to extend our expertise to other parts of the ASEAN region. Pelangi currently has its operations headquarters in Malaysia and also operates in Indonesia, Thailand and Singapore. Our products are being localized to suit these local market demands and we hope to also bring the best possible education to children in these countries as well. While we strengthen our foundation in these markets, we also hope to achieve the same in other countries within the region as well.

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As business development director at Pelangi Publishing Group, Sum is responsible for identifying trendsetter ideas and setting future direction of the organization, in terms of new products, latest business trends, marketing strategies and any potential venture activities. He also oversees the development of the company’s digital products. Prior to joining Pelangi in 2013, he was responsible for maintaining growth of cable television subscriber base at Singapore Telecommunications and was handling multiple roles in the Finance department at Maxis Communications. Sum graduated with Bachelor of Business Administration from University of Wisconsin Madison, USA.

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This article first appeared in print in the Malaysia @Frankfurt 2015 tabloid, published by the Majlis Buku Kebangsaan Malaysia (MBKM) - National Book Council of Malaysia as part of their initiative to promote Malaysian companies, authors and books at the Frankfurt Book Fair 2015.