At the Frankfurt Bookfair 2014, Malaysian author and illustrator Emila Yusof met with contributors for her planned book — a collection of stories of princesses from different countries. After sifting through more than twenty stories, a list of 13 countries was finalised and the book was ready to be showcased at the Frankfurt Bookfair 2015.
The publisher, Oyez!Books used a different approach to promote the book. Instead of showing one cover, the books were printed with 10 different covers and languages and displayed at the Malaysia pavilion where they attracted a lot of attention.
This was in line with the idea behind the book which was to present multi-faceted stories of princess characters that typically girls love. It followed the success of Emila Yusof’s first book of princesses, Legendary Princesses of Malaysia, written by Malaysian author Raman.
The publisher, Oyez!Books used a different approach to promote the book. Instead of showing one cover, the books were printed with 10 different covers and languages and displayed at the Malaysia pavilion where they attracted a lot of attention.
This was in line with the idea behind the book which was to present multi-faceted stories of princess characters that typically girls love. It followed the success of Emila Yusof’s first book of princesses, Legendary Princesses of Malaysia, written by Malaysian author Raman.
“... to present multi-faceted stories of princess characters ...”
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This article first appeared in print in the Malaysia @Frankfurt 2015 tabloid, published by the Majlis Buku Kebangsaan Malaysia (MBKM) - National Book Council of Malaysia as part of their initiative to promote Malaysian companies, authors and books at the Frankfurt Book Fair 2015.
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