The publisher, Oyez!Books used a different approach to promote the book. Instead of showing one cover, the books were printed with 10 different covers and languages and displayed at the Malaysia pavilion where they attracted a lot of attention.
This was in line with the idea behind the book which was to present multi-faceted stories of princess characters that typically girls love. It followed the success of Emila Yusof’s first book of princesses, Legendary Princesses of Malaysia, written by Malaysian author Raman.
“... to present multi-faceted stories of princess characters ...”